In a bid to
boost mobile internet access in the country, leading telecom operator Robi has
partnered with European browser maker Opera Software and mobile buying &
selling pioneer Ekhanei
to offer millions of hours of free internet to consumers. This tri-partnership
is aimed at lowering barriers for internet adoption and encouraging the next
wave of Bangladeshi mobile users to come online and get benefitted.
During this two-week campaign, Robi is offering 200,000 of its
user’s access to free mobile data via a web pass sponsored by Ekhanei. Users
can click the web pass offer link within the popular Opera Mini browser.
Shylendra A.S.Nathan, CEO for Ekhanei said, “Bangladesh is one
of the fastest-growing internet markets in the world and yet there are many
people who are still wary of coming online. We strive to empower the people of
Bangladesh to buy and sell through a free and easy mobile platform like
Ekhanei. Through this partnership, we hope to connect with new users and help
them experience the power of the internet”
Sunil Kamath, Vice President - South Asia & South East
Asia at Opera Software, says, “Opera constantly strives to break down the
barriers for internet access and bring more and more people online. Our
Sponsored Web Pass solution helps to expand the reach of the mobile internet to
newer user segments while providing brands a platform to gain strong consumer
engagement and visibility.”
How users can gain free internet access
To take
advantage of the free-internet offer, Robi users simply need to open the Opera
Mini browser on their phones and click the “Free Internet Coupon” icon. This
will open an activation page from which users can activate the sponsored Ekhanei
Free Browsing pass and enjoy free internet of up to 5MB for an entire day. This free pass
cannot be used for streaming audio/video and is available for Android users
only. Robi users who do not
already have the Opera Mini browser installed on their phones can visit m.opera.com to download this free app.
Opera Web Pass: Simplifying mobile internet
Robi’s Web
Pass, underwritten by Ekhanei, is based on Opera’s Sponsored Web Pass solution,
which replaces complex KB/MB-based data plans with simplified, time or
content-based packages. By using Opera Mini, which has unique, data-saving compression,
users can extend the life of their web passes and enjoy a better overall
internet experience.
About Opera
Opera enables more than 350 million
internet consumers worldwide to connect with the content and services that
matter most to them. Opera also helps publishers monetize their content through
advertising and advertisers reach the audiences that build value for their
businesses, capitalizing on a global consumer audience reach that exceeds 1
billion.
Opera is a trademark of Opera Software
ASA. (Source: Press release)
